Generally, business is any activity that is aimed at making profit. Music is a business. Of course, it is an art form.
Not everyone is in music to make money. Music is a hobby to some; a source of fun, and some people like it that way.
But music has led to few occupations. A couple of professions exist because of music. Some players in the music industry earn a living through music. That can be the reason why artists are always doing music. They are certain that they will get something from it.
Artists reap the fruits of their labour in so many ways. Live performances are a source of making quick money. Reggae artists do that. Hip pop artists do that. Rock artists do that. Every artist can do that. But so many things must be considered in order to make a live performance remarkable.
We are not only looking at the money to be invested. Or the money to be earned after all the expenses have been deducted. We also look at the fame an artist has at that particular moment. An artists’ notable songs will influence the number of people attending the show. Practically we are saying, the more the famous songs an artist has, the larger the audience; hence the greater the pay.
Again, the quality of the team an artist has determines the likelihood of the performance. Here, we are looking at the managers, booking agents, the dancers, the guitarist, the pianist; generally all the people involved to make a performance happen. There have been cases of some artists proclaiming that they will perform somewhere, but fail to do so in the very last minute.
It hurts if they do not provide any reasons for the failure. Automatically, the fans will be affected, negatively. They will lose trust. And if it keeps on happening, the fans will stop believing every word the artist says. There will be low turnout at their performances, and genuinely, the money made will be low. All we are saying is that a better team can help in avoiding such situations from occurring.
Concert tours are also a way through which artists earn money. It is no different from a live performance. Only that these concert tours are ongoing for they last for several months, and happens in different towns, cities or countries. Concert tours are a way of promoting music (albums, mix tapes, etc.). Through these tours, an artist reaches a wider audience. By reaching a wider audience, one is adding new fans to the existing fan-base. The new fans are potential customers, and that is money right!
Today, singers are able to sell music on various online platforms. However, some people believe that the money these artists get from such platforms is low. Some even argue that these artists only earn a small fraction of the total sales.
In the previous article, we looked at a beat maker and a music producer. These guys are also men of affairs; they are able to get something from what they do. Hip-pop or rap artists are directly buying instrumentals from the beat makers. Some beat makers are busy creating accounts on various online platforms to lease or sell their instrumentals. It is a win-win situation. They earn money, and the customer gets value for the money. Value, because these are the same beats which are making these musicians famous. Value, because these are the same tunes we are always listening and dancing to.
A music producer records a song; and that is money, unless the producer is a friend. This is 21st century guys! There is nothing like free recording. Mixing and mastering is a skill, and skills must be rewarded. In some cases, singers agree to be giving their producers a percentage of the money the former makes, on the songs produced by the latter.
Music can be business and that depends on how well one plays their cards. Yes, we have only focused on artists (singers), the beat makers and the producers, but every player in music can make money through music. Many players including tour managers, road managers, booking agents, publishers and promoters are making money in music. And you wonder how. We hope that is going to be the talk for another time.